What makes a winery’s social media actually work? In this episode, Kate (CMO), Maddy (Head of Marketing), and Amber (Senior Account Manager) take a closer look at what drives results on platforms like Instagram and Facebook, and what doesn’t. From common mistakes to strategic wins, they walk through what it takes to build a consistent, engaging, and on-brand presence. 

It’s everything wineries need to know to start showing up better online, build stronger brand connections, and set themselves up for long-term success on social.

What we cover:

• Common mistakes wineries make (and how to avoid them)
• The power of planning — and how to create content pillars
• Quick wins for boosting engagement
• Platform-by-platform tips: Instagram, Facebook, TikTok and more
• What content the algorithm actually wants
• How to use music, video, captions, and hashtags effectively
• The role of user-generated content
• When it’s time to invest in paid social — and what to do first

🎧 Grab our free Social Media Playbook from this episode, and explore more practical resources via our Linktree.

All Links & Resources

• 💻 Grab your free  Social Media Playbook here!
• 📝 Access our Free Resources here
• 📞 Want to talk through your winery’s digital strategy? Book a no-obligation chat
• 🌐 Visit us at brunchagency.com
• 📸 Follow us on Instagram
• 🔗 Connect on LinkedIn
   

Featured wine: Block 7 Chardonnay from Briar Ridge, Orange NSW.

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