DiscoverAsian Business Owners - A.B.O.Embracing Naivety as a Business Owner: Why You Need It More Than You Think
Embracing Naivety as a Business Owner: Why You Need It More Than You Think

Embracing Naivety as a Business Owner: Why You Need It More Than You Think

Update: 2025-11-26
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A bit of naivety might be the reason you became an entrepreneur and the reason you’ve kept going.


In today’s solo episode, I explore why I needed a certain naive spirit to jump into the unknown, take risks, build something from scratch and keep moving when everything feels uncertain.


I share the realities I didn’t know when I started: the pressure, the mental load, the instability, the silent phases where nothing moves. And how naivety helped me see things with fresh eyes, stay connected to my vision and push through the hardest chapters of entrepreneurship.


You’ll hear about:

  • What naivety looks like as a founder
  • How naivety keeps you going when results are invisible
  • Balancing naive belief with real strategy and discernment


You might need a little more naivety than you think.


Timestamps:

(00:00 ) Welcome to Asian Business Owners

(00:31 ) Why naivety matters more than we admit

(03:59 ) Seeing opportunities with fresh eyes

(05:15 ) Staying motivated when nothing moves

(06:56 ) Naivety vs. discernment

(07:50 ) The value of staying naive as you get more experience

(09:10 ) Final thoughts


Follow the journey:

The Mental Load of Doing Everything

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Embracing Naivety as a Business Owner: Why You Need It More Than You Think

Embracing Naivety as a Business Owner: Why You Need It More Than You Think