What happens after a decade building a career to realise it doesn’t feel like you anymore?

In this episode, Jessie Li — entrepreneur and content creator with over half a million followers — talks about reinvention. She left a stable career that ended up with burnout, to build her own businesses in the lifestyle, fashion and luxury space.

Jessie opens up about:

• Walking away from a path everyone else approved of
• Building influence through authenticity, not algorithms
• Managing multiple ventures while protecting your mental health

If you’ve ever wondered what it really takes to build a brand that feels true to who you are — this conversation will remind you that reinvention isn’t just possible; it’s necessary.

Content:

(00:00 ) — Introduction to Asian Business Owners Podcast

(00:32 ) — Meet Jessie Li: From Finance to Influencer

(01:36 ) — The Journey to Instagram Fame

(04:14 ) — Turning Influence into a Business

(05:38 ) — Crafting a Personal Brand

(07:24 ) — Expanding Beyond Influencing

(16:36 ) — Navigating Social Media and Public Perception

(17:55 ) — This or That with Jessie Li

(18:34 ) — Balancing Time and Priorities

(19:23 ) — The Journey of Relief X

(23:06 ) — Personal Branding vs. Influencing

(25:25 ) — Overcoming the Fear of Online Presence

(29:00 ) — Staying Authentic in the Luxury Fashion World

(32:23 ) — Marketing Insights for Business Owners

(34:45 ) — Lessons Learned and Final Thoughts

👉 To find out more about Jessie:

On Instagram

On LinkedIn

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