Engineering as Marketing: what, how, DOs & and DON’Ts — with Jean Bonnenfant
Update: 2024-11-04
Description
In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy.
Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way.
The episode, in short
- Jean gives a thorough definition of what Engineering as Marketing is
- shares his experience with this practice,
- shares advice to limit the number of unqualified leads free stuff usually generates,
- and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools.
❤️ Don't forget to like and subscribe ❤️
About the show:
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.
⬇️ Useful links ⬇️
More episodes: https://www.advanceb2b.com/thegrowthhub
Visit: https://www.advanceb2b.com/
Become an Insider: https://www.advanceb2b.com/advance-insider
⬇️ Find us on ⬇️
Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221
Spotify: https://open.spotify.com/show/66pDW5uwWT1n7164vvYdZi
Soundcloud: https://soundcloud.com/thegrowthhub
Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way.
The episode, in short
- Jean gives a thorough definition of what Engineering as Marketing is
- shares his experience with this practice,
- shares advice to limit the number of unqualified leads free stuff usually generates,
- and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools.
❤️ Don't forget to like and subscribe ❤️
About the show:
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.
⬇️ Useful links ⬇️
More episodes: https://www.advanceb2b.com/thegrowthhub
Visit: https://www.advanceb2b.com/
Become an Insider: https://www.advanceb2b.com/advance-insider
⬇️ Find us on ⬇️
Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221
Spotify: https://open.spotify.com/show/66pDW5uwWT1n7164vvYdZi
Soundcloud: https://soundcloud.com/thegrowthhub
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
