Clive Rich is an international professional negotiator. He has played a crucial role in negotiating and brokering more than £10bn worth of global deals for and with a broad spectrum of multi-nationals, major organisations and super-brands, including Sony, Yahoo, Apple, Napster, BMG, San Disk, My Space, Simon Cowell’s Syco and the BBC. He has also provided negotiation coaching services to clients as diverse as Credit Suisse, the London College of Fashion and Cambridge Business School. He is the author of “The Yes Book, the Modern Art of Negotiation”, published by Random House. Clive has also designed and successfully launched a negotiation App called “Close My Deal”, enabling people to understand the basis of successful negotiation and apply the skills to everyday scenarios. Also a Mediator, Arbitrator and a highly experienced entertainment and digital media lawyer and biz-dev Exec, Clive has previously successfully run digital businesses for the likes of Sony and Bertelsmann. In addition, based on his commercial and legal background, he runs an online legal service called “LawBit”, which provides simple contracts for small companies, enabling them to find, edit and share plain English contracts with no legal jargon, at a price they can afford.