Recognising Opportunities - Professor Sir Richard Friend FRS, Dr Simon Bransfield-Garth, Dr Seena Rejal
Update: 2012-11-07
Description
A central question in entrepreneurship is when and how do people recognise an opportunity that is worth pursuing? Should it be ideas that are evident in the market place based on alertness? Should it be about deep research that leads to ideas of how to disrupt markets? And when should we pursue them? Is it only when they offer watertight business cases or when they get us excited? In other words, what is the typical anatomy of an opportunity?
One of the more popular definitions of entrepreneurship is by Prof Howard Stevenson at Harvard Business School: “It is that an opportunity is pursued regardless of access to resources.” This may well apply to some opportunities but can it also apply to the translation of deep research into commercially viable products and services? We will examine this question at the first Enterprise Tuesday session of the 2012/2013 series through a live example – Eight19
One of the more popular definitions of entrepreneurship is by Prof Howard Stevenson at Harvard Business School: “It is that an opportunity is pursued regardless of access to resources.” This may well apply to some opportunities but can it also apply to the translation of deep research into commercially viable products and services? We will examine this question at the first Enterprise Tuesday session of the 2012/2013 series through a live example – Eight19
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