Hello everyone, welcome back to the Bilna Sandeep show. I am Bilna Sandeep, Managing Director of Built Market Lab and Growwie, a marketing agency based in Dubai and I'm also the founder of Homepreneurs Club, a women entrepreneurs networking platform based in UAE again. So today's episode is quite exciting as we are delving into 2024.

Check out this episode on YouTube : https://youtu.be/isJttuCqhtM?si=kiP5t7mwPfb5rP22

Timestamps for your convenience

Impact of Artificial Intelligence (1:13 - 3:42 )

User-Generated Content (3:43 - 5:10 )

Diversification of Marketing Channels (5:11 - 6:50 )

Hyper-Personalization (6:51 - 8:05 )

Video Marketing (8:06 - 9:37 )

Shift to Micro-Influencers (9:38 - 10:01 )

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Homepreneurs Club Instagram: ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.instagram.com/homepreneursclub/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Growwie’s Instagram:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/growwiemedia/⁠⁠⁠⁠⁠⁠⁠⁠⁠

Growwie's Website:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠www.growwie.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Built Market Lab's Website:⁠ ⁠⁠⁠www.builtmarketlab.com⁠⁠⁠⁠

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