Ep 23 - Kayla Evans on Building Careers in Agriculture, Authentic Connections & Why Asking Questions Sells
Description
Welcome back to another episode of Selling in the Paddock! This week, I sit down with the powerhouse that is Kayla Evans – a passionate advocate for agriculture, talent development, and building authentic connections.
Kayla’s journey is anything but ordinary. From growing up on a grain and cattle farm in Queensland to joining the Navy’s first pilot gap year program, studying Public Relations and HR, and leading the Ag Career Start Program at the National Farmers’ Federation, she’s walked an inspiring path that blends resilience, curiosity, and purpose.
In this episode, we dive into:
Kayla’s story of navigating life after school and how a gap year shaped her career path.
Why she believes the “traditional uni-first” approach doesn’t suit everyone – and what young people can do instead.
Her experience running the highly successful Generation Ag podcast and lessons from 5 years of storytelling in the industry.
Why the best salespeople aren’t the loudest talkers but the best question-askers.
The importance of personal brand and why authenticity and trust are the real currency in ag.
Practical tips for young reps and professionals wanting to connect meaningfully with farmers and the ag community.
Kayla’s energy and passion for agriculture are contagious, and this conversation will leave you inspired to rethink how you connect, sell, and lead.
Listen now and discover:
Why your career path doesn’t have to be linear.
How asking the right questions (and listening) is the secret to great sales.
The untapped opportunities in ag for young professionals.
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