Ep 26 - Ag Sales Q&A: How to Win Back Customers, Handle Ghosting, and Sell on Value (Not Price)
Description
Welcome back to Selling in the Paddock! š
In this first-ever Q&A episode, Iām diving into the real-world challenges youāve sent in from the paddock, the boardroom, and everywhere in between. These are the issues sales reps, agronomists, and ag business leaders face every day ā and Iām giving you practical, no-bullshit strategies to tackle them head-on.
We cover:
š„ Competition & Loyalty ā What to do when normally loyal customers start shopping elsewhere.
š Ghosting ā How many times should you follow up when someone isnāt responding?
š° Discounting Pressure ā Ways to hold your ground on price and confidently shift the conversation back to value.
š¤ Rapport & Trust ā Quick ways to connect with new growers and buyers without sounding like ājust another sales pitch.ā
š Adding Value Beyond the Product ā How to show up with insight, service, and solutions that build long-term relationships.
This episode is packed with practical advice for anyone selling in agriculture ā whether youāre in seeds, chemicals, machinery, retail, or a start-up breaking into the market.
š Want to take it further?
ā Test your teamās Sales Strengths with my Sales Strength Quiz
ā Discover your Communication Style with my Communication Style Quiz
ā Or if youāre ready to sharpen your sales edge, Book a Call with me and letās talk about how I can support your team.
š Got a question youād like me to answer in the next Q&A? Send it my way!
United States
