Ep 26 - Ag Sales Q&A: How to Win Back Customers, Handle Ghosting, and Sell on Value (Not Price)
Description
Welcome back to Selling in the Paddock! 🚜
In this first-ever Q&A episode, I’m diving into the real-world challenges you’ve sent in from the paddock, the boardroom, and everywhere in between. These are the issues sales reps, agronomists, and ag business leaders face every day — and I’m giving you practical, no-bullshit strategies to tackle them head-on.
We cover:
🥊 Competition & Loyalty – What to do when normally loyal customers start shopping elsewhere.
📞 Ghosting – How many times should you follow up when someone isn’t responding?
💰 Discounting Pressure – Ways to hold your ground on price and confidently shift the conversation back to value.
🤝 Rapport & Trust – Quick ways to connect with new growers and buyers without sounding like “just another sales pitch.”
🎁 Adding Value Beyond the Product – How to show up with insight, service, and solutions that build long-term relationships.
This episode is packed with practical advice for anyone selling in agriculture — whether you’re in seeds, chemicals, machinery, retail, or a start-up breaking into the market.
👉 Want to take it further?
✅ Test your team’s Sales Strengths with my Sales Strength Quiz
✅ Discover your Communication Style with my Communication Style Quiz
✅ Or if you’re ready to sharpen your sales edge, Book a Call with me and let’s talk about how I can support your team.
📌 Got a question you’d like me to answer in the next Q&A? Send it my way!
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