Ep 24 - Understanding and Tracking Impact in UX Research
Description
In this episode of Finders to Builders, we delve into the hot topic of impact in UX research.
We discuss the reasons behind the request to showcase research impact, ranging from senior management's interest in understanding the value of research to scenarios where the company questions the need for a research department.
We talk about the four types of impact: direct, guidance, knowledge availability, and accumulated knowledge.
Tune in for practical tips on how to effectively showcase the impact of your UX research.
(00:57 ) Introduction to Impact in UX Research
(01:26 ) Reasons for Showcasing Research Impact
(03:46 ) Improving Perception of Research
(04:53 ) Types of Research Impact
(08:42 ) Tracking Research Impact
(10:42 ) Building Relationships for Better Tracking
(12:14 ) Conclusion and Final Thoughts
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