Ep 32 - Managing a Territory You Don’t Live In: Presence, Planning & Patience in Ag Sales
Description
In this solo episode, Georgia shares reflections from her recent South Australian onion loop — where she covers hundreds of kilometres across rural SA, building relationships and checking in with growers she doesn’t see every day.
She unpacks what it really takes to manage a sales territory you don’t live in — balancing presence, trust, and consistency from afar.
You’ll hear her insights on:
Why presence isn’t about proximity — and how to stay visible between visits
The power of planning ahead and giving growers plenty of notice
How flexibility and patience turn challenges into opportunities
Why “kitchen table time” matters more than the product pitch
Managing time on the ground and getting the most out of every farm visit
The importance of showing up even when things go wrong
How to play the long game and build reputation over seasons
Georgia also shares real stories from the road — from chasing down trials in a borrowed ute to the simple power of a cuppa and conversation.
If you’ve ever managed a large or remote territory, or you’re trying to strengthen relationships when you can’t be everywhere at once — this one’s for you.
🎧 Tune in to hear why being visible isn’t about being everywhere — it’s about being intentional wherever you are.
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