Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should) learn from the broader real estate world. With decades of insight from both agents and consumers, Brian brings a unique lens to current challenges, and opportunities, for builders navigating 2025’s volatile market.

This episode previews Brian’s upcoming talk at the Online Sales & Marketing Summit, pulling from his research, fieldwork, and no-BS branding instincts to spark fresh perspective on how to break from the herd, build trust with brokers, and tap into what today’s buyers actually want.

Break the Pattern Before It Breaks You

• Builders that mimic competitors become the slowest zebra
• A standout product means nothing if no one can tell it’s different

Buyers Want Freedom, Agents Want Help

• Gen Z wants a home they can paint and own, not just a good deal
• Agents are tired, anxious, and open to new kinds of partnerships

Listen now to get Brian’s take on off-MLS strategy, how to craft ads that actually move people, and why “get off my lawn” might be the most powerful copy you write this year.