In this episode, I am diving into the customer journey mapping process and the importance of understanding each stage of the customer journey. Every interaction that your potential clients have with you and your business is a chance to impress, inspire, and delight. All of your content needs to be designed to drive a certain action, to move your potential clients through your sales process and towards the offer that you will make.

Key Takeaways

Understanding the customer journey is crucial for creating raving fans for your business. Attract ideal clients through targeted social media marketing and valuable content. Use storytelling to resonate with your ideal clients and inspire them. Nurture relationships with your email list and provide valuable content. Offer a range of products and services, including core offers, low ticket offers, mid-tier offers, and high ticket offers.

Chapters

00:00 The Importance of Customer Journey Mapping 01:56 Attracting Ideal Clients through Social Media Marketing 05:11 Creating Valuable and Educational Content 07:47 Nurturing Relationships through Email Marketing 09:16 Offering a Range of Products and Services

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