In this week’s episode of the Online Business Like a Boss podcast I will be discussing how to know what to post on social media. Social media is a crucial tool for businesses to reach their target audience and engage with them. However, with so many social media platforms available and so many types of content, it can be challenging to know what type of content to post and where.

To start, it's important to define your ideal client. Who is your target audience, and what are their interests, challenges, desires, and pain points? Understanding your ideal client's needs and preferences will help you create content that resonates with them and builds a strong connection. Knowing your ideal client well, will help you speak to them like a friend. 

Next, create a content asset framework. This framework will help you identify the types of content you need to create, where to post them, and how to distribute them. You can categorize your content into different formats, such as blog posts, videos, infographics, and podcasts.

I am discussing the types of content you can create for your audience and how to post with purpose so that your content will land with your ideal client. 

Remember to keep your content consistent with your brand's messaging and tone of voice. By using a content asset framework and understanding your ideal client, you can create social media content that engages and resonates with your audience.

Thanks for listening to this episode. If you found this helpful, please subscribe to our podcast and leave a review. 

You can connect with me on Facebook & Instagram at @KristinMorrisCoaching

www.kristinmorris.co

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