Black Friday isn’t about clever tricks; it’s about doing the basics better (and not tanking your sender reputation while you’re at it).

In this episode, Jordan breaks down The Pilothouse Way to win Black Friday: how to increase send volume without burning your list, why “double-tapping non-openers” is a fatal mistake, and the counterintuitive truth about who actually buys and when.

You’ll also learn:

Why boring subject lines outperform “creative” ones during BFCM

How to structure every email assuming it’s the only one your subscriber opens

The simple post–Black Friday tactic that turns one-time buyers into repeat customers

#EmailMarketing #BlackFriday #CyberMonday #RetentionMarketing #EcommerceMarketing #CustomerRetention #EmailStrategy #Deliverability #MarketingTips #DTC #DigitalMarketing #MarketingPodcast #Pilothouse #TWBERP #EcommerceGrowth #MarketingStrategy #LifecycleMarketing #EmailAutomation #BFCM #PerformanceMarketing

0:00 — Introduction

2:00 — What Actually Drives Results

3:00 — Cadence and Frequency: How Much Is Too Much?

5:00 — The Double-Tap Disaster

6:00 — How Buyers Actually Behave (and Why It Matters)

8:00 — The Boring Secret to Black Friday Success

13:00 — Turn Black Friday Buyers Into December Buyers

19:00 — The “Saucy” 30% Repeat Purchase Tactic

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