Ep 63: Black Friday: What Worked
Description
Black Friday is the biggest stress test of your email system, and this year delivered some clear winners.
In this episode, Jordan breaks down the real tactics that moved revenue: odd-hour sends, plain-text power plays, mystery-angle subject lines, triple taps (and when a pentatap might make sense), plus where revenue actually came from across engaged, unengaged, prospects, and buyers.
#emailmarketing #ecommerce #dtc #retentionmarketing #pilothouse #blackfriday #marketingstrategy #q4
00:00 — Introduction
00:28 — Inboxing Is Getting Harder
01:00 — Subject Line Mystery vs Clarity
02:40 — Odd-Hour Sending Wins
03:10 — Why Plain Text Performs
06:05 — Triple Taps: What We Saw
10:58 — Penta Taps: Use With Caution
14:03 — Where Black Friday Revenue Actually Came From
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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