Ep 58 - How to Prepare for Prime Big Deals Day
Description
In this episode of TACOS Tuesday, Sebastian Hargreaves dives into how to prepare for Amazon’s Prime Big Deals Day, running 7–13 October. With Hamish Conway on leave, Sebastian is flying solo again and shares a step-by-step strategy for maximising results before, during, and after the event. He explains why analysing last year’s data is vital, the key metrics to track - revenue, conversion rate, ACOS, ROAS, and how to adjust bids and budgets across each phase. You’ll discover why brand awareness campaigns matter ahead of time, how to capture demand with sponsored products during peak shopping days, and what to do to manage buyer fatigue afterwards. Packed with practical, data-driven insights, this episode is essential listening for anyone looking to sharpen their Amazon advertising strategy this Prime season.
United States
