Ep 59 - Amazon AU AMC Use Cases
Update: 2025-10-06
Description
In this episode, Hamish and Sebastian dive into the latest updates to Amazon Marketing Cloud (AMC) and how its new no-code use cases are transforming the way brands advertise on Amazon Australia. They reveal practical ways to use AMC insights to retarget high-intent shoppers, identify high-value new-to-brand customers, and optimise Subscribe & Save strategies for stronger lifetime value. You’ll also learn how to pinpoint which products drive the most new customer acquisition and how to leverage that data for smarter campaign strategies. Packed with real examples and actionable insights, this episode is essential listening for anyone wanting to make data-driven advertising decisions and boost performance ahead of Prime Big Deal Days and Black Friday.
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