Ep 68: Thriving Through 38 Years of Change: The Smart Finds Story | With Melih Oztalay from SmartFinds Marketing
Update: 2025-10-06
Description
Summary:
In this episode, Sean Lang sits down with Melih Oztalay, CEO of Smart Finds Marketing, to uncover how his agency has not only survived but thrived for 38 years in a constantly changing industry. From the wild west of the 1990s internet to today’s AI-driven marketing landscape, Melih shares how adaptability, strategic decision-making, and an early-adopter mindset shaped his agency’s journey.
Takeaways:
- Longevity in business comes from constant reinvention.
- AI is no longer optional, it’s foundational.
- The 2008 financial crisis pushed Smart Finds to pivot from B2C to B2B.
- Hiring by referrals builds stronger, longer-lasting teams.
- Case study: AI-powered website personalization drove 198% year-over-year lead growth.
Check out Melih's agency here:
Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint
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