Ep 74: How AI Is Changing Agency Growth with Eric Emerson of In Your Hand Media
Update: 2025-10-27
Description
Summary
Eric Emerson, President of In Your Hand Media, joins Sean Lang to discuss building a boutique digital agency, the role of AI in scaling, and why relationships matter more than impressions. Eric shares his journey from freelancing to leading a team, and how agencies must adapt in the AI era to remain relevant.
Takeaways
- AI isn’t just about tools, it’s about retraining teams to leverage them.
- Boutique agencies win when they bring agility and personal touch.
- Hiring is less about technical skills and more about emotional intelligence.
- Long-term client retention comes from simplifying the complex.
Check out Erics's agency here:
In Your Hand Media - https://inyourhandmedia.com/
Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint
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