Ep 79: Different Paths to $1M
Update: 2025-11-12
Description
Summary:
I explore how agency pricing connects directly to operations and scalability. From managing 42 clients at $2K/month to handling elite retainers at $20K/month, I reveal the hidden operational realities behind each lane to $1M and how to build the right systems for sustainable growth.
Takeaways:
- Systemization is non-negotiable in a high-volume model.
- Use clear SOPs and templated communication to avoid chaos.
- Client experience and margins improve as retainers increase.
- Seniority level of your team should evolve as pricing increases.
- Pipeline consistency is key to both low and mid-tier pricing models.
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