Ep 75: The $10K Client That Got Away: What We Learned in 14 Days
Update: 2025-10-29
Description
Summary:
Sean Lang shares the painful story of signing a $10K/month retainer client and losing them within two weeks. The experience revealed deep flaws in the agency’s pre-sales, handoff, and onboarding processes. Sean walks through where things went wrong and how agencies can build better systems that protect both revenue and relationships.
Takeaways:
- Never trade speed for clarity.
- Qualification prevents misaligned client relationships.
- A strong handoff between sales and delivery is non-negotiable.
- Proper onboarding builds trust and partnership.
- Slow down to scale sustainably.
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