Welcome to Episode 4 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.

In this episode, we unpack some of the hottest new product launches in South Africa, plus global innovation trends that local brands can learn from:

🇿🇦 Fresh FMCG launches in South Africa
• 🖤 Ask Oreo by Mondelēz – gamified packaging meets snackable storytelling
• 🧃 EnerJade x Checkers Sixty60 Father’s Day Limited Edition – seasonal NPD done right
• 🍉 Cooee Watermelon Flavoured Drink – flavour innovation for summer refreshment
• 🍦 Magnum Double Cherry & Hazelnut Marbled Ice Cream – indulgence that drives trial & premium positioning

🌍 Global brand strategies to watch
• FIX’s Time to Mango Limited Edition Bar – the Dubai-born disruptors are back, using scarcity marketing and exclusive retail to stay relevant in a saturated chocolate category
• David Beckham launches BeeUp – a new honey-based wellness brand born from COVID-era beekeeping and driven by personal influence

💡 Whether you’re in FMCG, retail strategy, product development, brand management, or social media marketing – this episode is packed with insights and examples of how smart brands stay competitive.

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🎥 Follow Hamzeh on IG & TikTok: ⁠@hamzeh.majiet⁠
📩 Contact: ⁠info@hamzehmajiet.com