Welcome to Episode 11 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and insider retail strategies shaping the FMCG space.

This week is packed with global drops, local moves, and future-shaping investments:

🍫 Oreo x Reese team up for a peanut butter-packed cookie mashup
🍩 Krispy Kreme x Harry Potter brings a magical donut collection to fans worldwide
🥤 Heinz x Smoothie King shocks the market with a ketchup smoothie collab
🍦 Cornetto Max launches indulgent new flavors: Hazelnut Chocolate & Mango Vanilla
🍟 McCain drops spiced-up Masala Fries in Canada

🇿🇦 On the home front:
🥤 Coca-Cola partners with the South African Springboks—rolling out limited-edition Fan Cans and a Powerade Springboks edition as part of a major campaign push.

💸 Plus, we dive into the big question: Bill Gates’ investment in Savor—a startup turning CO₂ into butter. Will this moonshot in food innovation actually succeed, or is it just hype?

🎯 Whether you're building new products, eyeing retail shelves, or tracking the biggest FMCG moves, this episode gives you the insights you need to stay ahead.

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