Welcome to Episode 13 of Break the Shelf – your front-row seat to the boldest product launches, retail tech innovations, and brand collaborations reshaping the FMCG landscape.

This week is loaded with flavour, innovation, and a retail giant making waves:

🥔 Lay’s New Flavours – Lay’s is spicing up the snack aisle with three bold new limited-edition flavours, designed to tap into SA’s love for adventurous taste and global snacking trends.

🥗 Heinz Salad Dressing Mixes – Heinz enters the convenient-meals space with a new range of salad dressing mixes, giving home cooks the power to shake up fresh, customised dressings in seconds—perfect for a health-conscious, on-the-go market.

🥤 Rhodes Powered Smoothie – Rhodes is breaking into the functional beverage category with its Powered Smoothie range, blending fruit with added nutritional boosts. It’s a play into energy, wellness, and value-added convenience.

🏬 Walmart in South Africa – Beyond product news, the retail landscape is shifting. Walmart is officially deepening its presence in South Africa, signalling bold moves in price competition, private-label expansion, and supply chain transformation that could reshape the market.

Whether you’re tracking flavour innovation, functional beverage trends, or the biggest shifts in global retail, this episode unpacks what’s next for brands and consumers.

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