Welcome to Episode 9 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and insider retail strategies shaping the FMCG space.

This week, we cover a mix of hot new South African product drops and major industry moves that matter if you're building a brand:

🍿 Diddle Daddle x Tennis Biscuits drops a coconut caramel popcorn collab

🌶️ Jumping Jack brings the heat with Hot Honey popcorn

🥔 Flanagan’s goes bold with three new snack flavors🥜

Plus, we unpack why Yum Yum's parent company RCL is pushing for a 25% import tax on peanut butter—and what this could mean for margins, pricing, and competitive advantage.

💡 And to wrap up, I share some real advice on how to get your products listed into major retailers like Pick n Pay and Checkers—straight from the trenches.🎯 Whether you're in new product development, trying to grow into retail, or watching consumer trends—this episode is full of insights

you can use.🎥 Follow Hamzeh on IG & TikTok: @hamzeh.majiet📩 Contact: info@hamzehmajiet.com