DiscoverBreaking Marketing Insights (BMI)Ep. 1 - The Branding of (UK) Business Education and Business Schools
Ep. 1 - The Branding of (UK) Business Education and Business Schools

Ep. 1 - The Branding of (UK) Business Education and Business Schools

Update: 2024-11-22
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In this first episode, Marketing Professor Chris Hackley, founder of the Department of Marketing at Royal Holloway-University of London, shares insights from his new book But...How Do You Teach, Business?, which looks at the role of business education and business schools in the (UK) higher education sector since the 1980s.  

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Ep. 1 - The Branding of (UK) Business Education and Business Schools

Ep. 1 - The Branding of (UK) Business Education and Business Schools

Department of Marketing-Royal Holloway, University of London