In this ninth episode, we are thrilled to welcome Pauline Maclaran, an Emeritus Professor of Marketing and a consumer culture expert at Royal Holloway, University of London. Pauline’s research explores the fascinating intersections of marketing, culture, and contemporary consumption. And today, Pauline takes us behind the scenes of how the royals have adapted to life in today’s consumer-driven world. In this episode, we chat about:

- What inspired Pauline to study the royals through the lens of consumer culture

- How the monarchy works like a brand

- The five dimensions of the “Royal Brand” - Why people across the world stay hooked on royal events