DiscoverBreaking Marketing Insights (BMI)Ep. 7 - Behind the Canvas: Understanding Global Art Markets
Ep. 7 - Behind the Canvas: Understanding Global Art Markets

Ep. 7 - Behind the Canvas: Understanding Global Art Markets

Update: 2025-05-22
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In this seventh episode, join us exploring the art market with Dr. Derrick Chong. Derrick is a Senior Lecturer in Marketing at Royal Holloway, and he has a deep and wide-ranging expertise in the field of art markets. He is also a contributor to the book Global Art Markets: History and Current Trends.

We chat about how art markets differ around the world, what’s changed over the years (some of it might surprise you!), and how digital art and NFTs are shaking things up. Derrick also talks about how online platforms have uniquely impacted art transactions compared to other sectors. Hope you enjoy this episode.

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Ep. 7 - Behind the Canvas: Understanding Global Art Markets

Ep. 7 - Behind the Canvas: Understanding Global Art Markets

Department of Marketing-Royal Holloway, University of London