Ep. 12 - Capturing a brand's essence on its website

Update: 2025-07-30

Description

Design isn’t just about how it looks—it’s about how it works. In this episode of Behind the Craft, expert Web Designer Jess Miracle reminds us that even the most technical, impressive designs fall flat if they don’t serve the user’s experience.🎧 Tune in to learn why user-centered design is the real game-changer.

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In Channel

Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics

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Ep. 13 - Always design with end user in mind w/Jessi Miracle

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Ep. 12 - Capturing a brand's essence on its website

2025-07-3013:30

Ep. 11 - Branding a public service campaign w/Torey Azure

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Ep. 10 - Marketing for Sports Teams w/Brady Heid

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Ep. 9 - SEO in the Age of AI

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Ep. 8: How to Stand Out (and When to Blend In)

2025-03-1220:08

Ep. 7: Make the Audience the Hero

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Ep. 6: Make the Conversation About What Brings Us Together

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Ep. 5: How Digital Strategy and Creative Strategy Work Together

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Ep. 4: How to Make Branding That's Bold Yet Minimal

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Ep. 3: Maintaining Brand Consistency While Exploring New Genres

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Ep. 2: A Website So Good, You Can Taste It

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Ep. 1: First-Class Animation to Get Kids in Class

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Ep. 12 - Capturing a brand's essence on its website

#box-pro-ellipsis-17656870450582{-webkit-line-clamp:2;}Ep. 12 - Capturing a brand's essence on its website

Ep. 12 - Capturing a brand's essence on its website

BrandCraft

Ep. 12 - Capturing a brand's essence on its website