Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics

Update: 2025-11-19

Description

In this episode, we're taking a look behind a different kind of craft. CTE Logistics owners, Todd and Kimm Lytle join Aaron to discuss how they uphold their company's culture and commitment to excellence while navigating the exponential growth of their business... and the challenges.

Get the whole story now, and find out how we used to craft a brand that upholds consistency both internally and externally by visiting their website ctelogistics.com

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In Channel

Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics

2025-11-1942:32

Ep. 13 - Always design with end user in mind w/Jessi Miracle

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Ep. 12 - Capturing a brand's essence on its website

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Ep. 11 - Branding a public service campaign w/Torey Azure

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Ep. 10 - Marketing for Sports Teams w/Brady Heid

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Ep. 9 - SEO in the Age of AI

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Ep. 8: How to Stand Out (and When to Blend In)

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Ep. 7: Make the Audience the Hero

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Ep. 6: Make the Conversation About What Brings Us Together

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Ep. 5: How Digital Strategy and Creative Strategy Work Together

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Ep. 4: How to Make Branding That's Bold Yet Minimal

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Ep. 3: Maintaining Brand Consistency While Exploring New Genres

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Ep. 2: A Website So Good, You Can Taste It

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Ep. 1: First-Class Animation to Get Kids in Class

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Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics

#box-pro-ellipsis-176567928668852{-webkit-line-clamp:2;}Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics

Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics

BrandCraft

Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics