Ep. 8: How to Stand Out (and When to Blend In)
Update: 2025-03-12
Description
Looking to make ads that stand out? Sometimes, the answer is—don't. In this episode, BrandCraft's Web Director Jessi Miracle joins to talk about a creative A/B test we conducted where we challenged the common belief that bold, disruptive ads always perform best. We get into the strategies of how and why some ads stand out, and more importantly - when blending in means more clicks and conversions.
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