Ep. 3: Maintaining Brand Consistency While Exploring New Genres
Update: 2024-10-09
Description
In this episode, we sit down to talk with BrandCraft's award-winning video and phot specialist, Margo Luey, to talk about how brand informs every decision we make in video. Get tips on how to make sure your script, concept, and genre don't jump the shark while exploring new directions in your video advertising.
We also take a look at a specific example - McCurley Dealerships, and how we upheld their brand's integrity while also changing the style of their ads from a dramatic series to a comedic campaign.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
