Ep. 32 Building a values-led consultancy in downright weird times, with Danielle Heward
Update: 2025-11-27
Description
In this episode of The Consultancy Edge, I sit down with Danielle Heward, co-founder of Optimo, to unpack what it really takes to build — and sustain — a values-driven consultancy in a challenging market.
We cover:
- Danielle’s journey from contractor to consultancy founder
- How she built Optimo around purpose, impact, and operational excellence
- Why so many consultancies are struggling right now — and what to do about it
- The power of visibility: events, networking, and showing up consistently on LinkedIn
- How AI is reshaping consultancy delivery (and the ethical questions that come with it)
- Practical, real-world lessons for staying sane, staying focused, and staying in business
If you’re a solo, micro, or boutique consultancy leader trying to find your edge, this conversation is packed with grounded, honest insight.
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