Ep. 39: The Mega Campaign Culture's Impact on Brands and Consumers with Lorraine Gazzingan
Description
'Tis the season for mega campaigns! Here in the Philippines, promo fatigue and expectation is culturally-ingrained. Consumers can expect a promo every day, week, and month. Brands initiate marketing campaigns to meet those expectations, and while they are beneficial for short-term growth, they actually hurt your brand value in the long-term.
In this episode, Lorraine Gazzingan returns to talk about how the mega campaign culture affects us. We also talked about profitability and planning smarter, creative, and efficient campaigns to cut through the promo frenzy and consumer behavior towards e-Commerce.
Previous Episodes:
S1, Ep. 13: The e-Commerce Landscape in the Philippines
S1, Ep. 14: e-Commerce Marketing in the Philippines
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