Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value

Update: 2021-12-11

Description

Chanel released a commemorative Advent calendar to celebrate the iconic N°5's 100th year. Netizens are abuzz with the release as TikTok videos went viral for showing the contents of the calendar. The brand got a lot of flak for their advent calendar as they failed to justify the product value. In this episode, let's digest what we can learn from this fiasco and why this campaign is memorable for all the wrong reasons.

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Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value

#box-pro-ellipsis-176753526889265{-webkit-line-clamp:2;}Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value

Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value

Jamiya Umali, MA IMC

Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value