Ep. 82: Don’t Lose Them at Hello: Build Prospect Nurturing Plans That Work
Description
Every email, text, and touchpoint with a prospective student matters. Get it right, and you move them closer to enrollment. Get it wrong, and you may lose them to another institution. In this episode, we sit down with Lisa Starkey-Wood, Sr. Director of Digital Strategy at Stamats. She breaks down the must-dos of prospect nurturing: from mapping communication by stage and student type, to delivering quick wins that keep your funnel strong. You’ll hear why “day zero” response is critical, how to avoid overwhelming prospective students, and why student workers may lead you to your most valuable insights.
Join us as we discuss:
- [1:53 ] Why a “day zero” response is non-negotiable
- [8:59 ] How to use “mystery shopping” to test your own funnel
- [16:54 ] Making students and faculty a part of your outreach process
Check out these resources we mentioned during the podcast:
- EduWeb Summit
- Halda AI
- Lisa's slides from EduWeb
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
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