DiscoverThe Application with Allison TurcioLive at eduWeb Summit: The ROI of Clear Messaging in Higher Education Marketing
Live at eduWeb Summit: The ROI of Clear Messaging in Higher Education Marketing

Live at eduWeb Summit: The ROI of Clear Messaging in Higher Education Marketing

Update: 2025-07-23
Share

Description

Recorded live from the eduWeb Summit 2025, Allison Turcio breaks down insightful research shared by Grant De Roo of ADV Market Research and Kristen Lainsbury, VP for Communications and Marketing at Bates College. The focus? Brand clarity in higher education—and how it significantly affects enrollment, retention, and even your discount rate. If your marketing still leans heavily on community messaging, this data-driven discussion will inspire a powerful shift toward storytelling that prioritizes academic experience and student outcomes.



- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Live at eduWeb Summit: The ROI of Clear Messaging in Higher Education Marketing

Live at eduWeb Summit: The ROI of Clear Messaging in Higher Education Marketing

Enrollify