Counting down to 100 episodes Brad invites the incredible Rosie McCarthy on the podcast to talk not just about personal branding but how positioning your brand from a point of strength can access more money in your pocket! Highlights from this episode include:

• Rosie has mentioned that people working with you get 20, 30, 40, 100+% pay raises in one move by learning one career skill in particular - personal branding, so how is this possible?

• She has said in the previous episode that branding involves bringing the best version of yourself, so what are some of the practical steps to achieve this.

• Your brand is really what differentiates you and in terms of negotiation its all the more important so where can people start to examine what makes them different?


• Rosie provides examples of the art of differentiation in branding.

• Rosie talks about selling the soft skills that Recruiters and hiring managers deem "priceless." She highlights what are these and how can individuals highlight them when applying.

• What suggestions does she have for individuals who feel like they’re behind or don’t have much to offer. How can they start shifting mentally.

• How individuals can raise their stock price simply through the process of applying and what can they do to elevate their initial value

• How to lean in on your brand when negotiating the salary that comes with the offer.

Guest Info:

Rosie McCarthy is an ex-Corporate Recruiter and Human Resources professional turned online Career Coach for ambitious millennials and GenZ. She is specialized in helping corporate professionals to find their purpose, figure out what they truly want out of their careers, brand themselves, and then go out and get it. Originally from New Zealand, Rosie has her Masters degree in International Human Resources from the Sorbonne University in Paris and 10 years of experience working for multinationals, tech startups, and Fortune 500 companies (like L'Oreal!) and the Louis Vuitton Moet Hennessy Group. She has had a modern career with many twists and turns, geographical moves, and side hustles, so loves dishing out modern advice that resonates on her Youtube channel, Instagram and LinkedIn.

Youtube www.youtube.com/badasscareers

Instagram www.instagram.com/badasscareers

LinkedIn www.linkedin.com/in/rosiecareercoach

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