DiscoverWhat Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.10-Guest Series: Katerina Juskey, Co-founder, Lohn-Elevated Home Fragrances on "What Beauty Founders Don't Know"
Ep.10-Guest Series: Katerina Juskey, Co-founder, Lohn-Elevated Home Fragrances on "What Beauty Founders Don't Know"

Ep.10-Guest Series: Katerina Juskey, Co-founder, Lohn-Elevated Home Fragrances on "What Beauty Founders Don't Know"

Update: 2023-12-05
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In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Katerina Juskey, a grounded but super passionate co-founder of LOHN, a home fragrance brand that elevates your home space with layered & and colourful scents, a brand that prides itself on ethical craftsmanship, small batch production and 100% essential oils.


Timestamps & Key Moments




02:36-Chemical engineering to elevating home space


07:15-Insight that led to LOHN


09:00-How long did the research take?


10:16-What do aspiring beauty entrepreneurs don't understand about growth/scaling up?


13:20-How do you move products from the shelf?


18:45-How will home fragrance evolve in the next 5-10 years?


20:53-How will LOHN improve air quality inside homes?


22:25-How did you pull through very hard times?


28:43-What's fake in the early-stage beauty market?


29:02-Favourite quotes?


30:26-Bootstrap or Funding? Social Media? Fashion? Home is...?




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Ep.10-Guest Series: Katerina Juskey, Co-founder, Lohn-Elevated Home Fragrances on "What Beauty Founders Don't Know"

Ep.10-Guest Series: Katerina Juskey, Co-founder, Lohn-Elevated Home Fragrances on "What Beauty Founders Don't Know"

Rohit Banota, Jump Accelerator