Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders
Description
In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders.
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Timestamps and Key Insights
01:34 .7-First Pricing Mistake: Cost-based pricing
03:58 .5-Second Pricing Mistake: Lack of options for trials & loyalty
06:39 .0-Third Pricing Mistake: Margins as psuedo strategy
08:25 .8-Fourth Pricing Mistake: Frequent Discounts
10:15 .5-Fifth Pricing Mistake: Lack of strategy to move up
15:04 .9-Sixth Pricing Mistake: Scale-up unfriendly
18:41 .3-Seventh Pricing Mistake: Not communicating value
22:41 .3-Eight Pricing Mistake: Not finding out price sensitivities
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