Ep.20-Jump Series: Top 8 Mistakes by Beauty Founders
Description
In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands.
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Timestamps and Key Insights
01:34 .8-Mistake number one, Passion for solution versus the problem.
05:53 .8-Mistake number two, Not validating 3 growth engines
09:52 .5-Mistake number three, Lack of focus: problem, consumer, products, channels
12:31 .1-Mistake number four, Overemphasis on large player
15:51 .8-Mistake number five, Lack of focus on margin and profits
19:32 .7-Mistake number six, Frequent promotions and discounts
23:10 .1-Mistake number seven, Poor understanding of the importance of cash flow
24:58 .6-Mistake number eight, Going to retail too early and il equipped with no strategy
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