In this episode of the 'Online Business by Design' podcast, host Ivana Ivanek talks with Laura Zavelson about transitioning from corporate life to entrepreneurship.
Laura shares her journey from leaving corporate finance in 2000 to co-founding a software company, launching a successful brand strategy agency, and becoming a professor of entrepreneurship. The discussion emphasizes the importance of thought leadership, personal branding, and leveraging one's unique approach to stand out in the crowded digital marketplace.

Laura also gives actionable advice on creating impactful content, maintaining authenticity, and tackling the fast-paced changes in the digital age. The episode concludes with tips on balancing technological advances while focusing on core business activities.

In this episode, you will learn:

00:28 Meet Laura: From Corporate to Entrepreneur

01:26 Laura's Entrepreneurial Journey

03:25 Navigating Economic Changes

04:01 Becoming a Professor and Business Strategist

05:35 Empowering Women Entrepreneurs

07:47 The Digital Age and Business Skills

10:28 Thought Leadership and Personal Branding

20:45 Overcoming Technological Hurdles

25:02 The Importance of Sales and Action

35:14 Thought Leadership Content Generator

About Laura Zavelson

Laura Zavelson, MBA, is a corporate finance escapee, turned serial entrepreneur, former professor of entrepreneurship, and now business consultant for GenXers. She helps coaches, consultants and independent experts grow revenue while protecting their flexibility. She draws on 25+ years of experience to deliver client getting and business building strategies that are both proven and practical. Her YouTube channel, The GenXpert Show is designed as a business growth map for women who NEVER, EVER want to be out there looking for a job again.

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P.S. If you'd like to book a free call with me to talk through a business idea or strategies for growing your business, I'd love to connect. No strings. No pitch unless you specifically want to hear it. Just clarity around the next best steps on the path to wherever you're trying to grow.

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