Ep047: Pricing Strategies for Generative AI with Sara Yamase of Simon-Kucher & Partners
Update: 2024-07-23
Description
Sara Yamase, Partner at Simon-Kucher & Partners, Head of Software, Internet and Media Practice shares guidance and industry examples on generative AI pricing and GTM strategies.
Topics Include:
- What percentage of companies are developing Gen AI features for customers
- Projected returns on Gen AI investment
- Articulating the value is 1st step in building pricing and monetization strategy
- Almost half of VC funding in last 5 quarters were for AI solutions
- Getting through the hype cycle and trough of disillusionment
- Education, Marketing, Food industry examples of companies clarifying value of generative AI to customers
- Having strong data sets for identifying trends
- Pricing tenets for generative AI
- Indirect monetization – more usage, faster, greater productivity, etc
- Standalone Generative AI software with bespoke pricing
- Ability to scale pricing per customer usage
- Subscription selling for generative AI software
- Choosing pricing model for generative AI solutions
- Summaries and session wrap up
Comments
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