Ep176: Global Innovation Leadership: The European Software Company Playbook with Boardwave and AWS
Update: 2025-11-26
Description
Phill Robinson of Boardwave joins Miguel Alava and Massimo Ghislandi of AWS to share research and actionable strategies for European software companies using cloud infrastructure, AI features, and marketplace leverage to drive unprecedented growth.
Topics Include:
- Boardwave and AWS reveal research on European software companies becoming global innovators.
- Cloud-first businesses exceed customer expectations at 60% versus 46% for laggards.
- Boardwave's 2,500 CEO members validate findings: AI companies growing 45% annually.
- Leaders excel at gathering customer feedback for innovation and implementing AI.
- Top performers leverage marketplaces and deliver continuous customer experience updates consistently.
- Cloud adoption is foundational for generative AI and agentic AI to scale.
- Companies face different challenges depending on their cloud maturity stage currently.
- Cloud serves as table stakes before companies can capture AI growth opportunities.
- Benchmarking tool helps identify current position and plan strategic next steps forward.
- Startups should solve universal problems globally, building painkillers not vitamin products.
- Intercom scales customer service; Wix transforms efficiency through cultural and engineering mindset.
- Future requires cloud foundation with AI features; AWS offers comprehensive support programs.
Participants:
- Phill Robinson – Chair & Co-Founder, Boardwave
- Miguel Alava – EMEA ISV General Manager, Amazon Web Services
- Massimo Ghislandi - Head of EMEA Marketing for Software Companies, Amazon Web Services
See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
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