DiscoverUnboxed: A Board Game Industry DiscussionEpisode 10: Create Lasting Media Partnerships
Episode 10:  Create Lasting Media Partnerships

Episode 10: Create Lasting Media Partnerships

Update: 2023-12-21
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Description

When was the last time you evaluated how your publisher/media relationships are going? Danni and Jen connect with some of their longest running media partnerships to see what's working, and how we can continue to grow those relationships long into the future. Investment here is about way more than money!


Special thanks to our episode contributors:


Suzanne Sheldon


Danielle Standring


Grant Lyons


Audio transcription available here!


Episode timestamps:


  • 0:00 - Publisher-creator relationships in the board game industry

  • 5:31 - Media categories and their roles

  • 14:57 - Publisher goals for successful game marketing

  • 19:37 - Content creator goals and approaches

  • 27:30 - Best practices for publishers and creators


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Episode 10:  Create Lasting Media Partnerships

Episode 10: Create Lasting Media Partnerships

Jen Graham-Macht & Danni Loe