Danni and Jen discuss how to plan your communications surrounding pre-order launch all the up to (and after) release of your product in a three month time period.

Audio transcription available here.

Originally aired on Twitter Spaces on May 20, 2022.

Episode timestamps:

• 0:00 - Different audiences to consider for your messaging


• 14:40 - Three primary communication channels they use


• 19:47 - Using conventions as launching point


• 23:34 - Difference between shotgun versus drip-feed of info


• 33:25 - Preparing for six week countdown to announcement


• 42:36 - How fans use social media to engage with product


• 48:28 - Promos with pre-orders

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