DiscoverThe Innovation Crowd with Helen DawsonEpisode 10 - Customer-led Digital Transformation in Specsavers with Carolyn McKeever
Episode 10 - Customer-led Digital Transformation in Specsavers with Carolyn McKeever

Episode 10 - Customer-led Digital Transformation in Specsavers with Carolyn McKeever

Update: 2023-05-15
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Group Marketing Director of Specsavers, Carolyn McKeever, join us to talk about:



  • How to transform a successful business at the pace of its customers.

  • Adapting to a younger generation while still serving the main customer base

  • Investing in legacy systems rather than living with "sticky-back plastic" tools

  • Working in a founder-owned business versus a large corporate

  • Why 'growing your own' talent is vital

  • And why being right is less important than building relationships.



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Episode 10 - Customer-led Digital Transformation in Specsavers with Carolyn McKeever

Episode 10 - Customer-led Digital Transformation in Specsavers with Carolyn McKeever

Helen Dawson