Episode 10 - Customer-led Digital Transformation in Specsavers with Carolyn McKeever
Update: 2023-05-15
Description
Group Marketing Director of Specsavers, Carolyn McKeever, join us to talk about:
- How to transform a successful business at the pace of its customers.
- Adapting to a younger generation while still serving the main customer base
- Investing in legacy systems rather than living with "sticky-back plastic" tools
- Working in a founder-owned business versus a large corporate
- Why 'growing your own' talent is vital
- And why being right is less important than building relationships.
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