In this episode, Helen talks to Warren Minde of Innovation Leap about innovation as a human-centred activity.

We talk about:

• The Ikea Effect - why gatekeepers have more buy-in if they can co--create.


• Innovation's not a process, it's a human activity. And it's not linear, it's like a pinball machine.


• How to avoid the trap of listening to the Highest Paid Person's Opinion.


• How Warren's experience on Lynx deodorant taught him that 'customers don't give a f**k about you'


• Why benefits come before features when talking to stakeholders


• Thinking backwards from the future to get more radical new business models.


• Serious play and why work should be fun.


• And why you should call it out when things get weird.

You can find Warren at https://innovationleap.co.uk/