Episode 1192: Marketing & Innovation: Steve Buors and Generative Engine Optimization
Update: 2025-07-01
Description
It’s the Marketing & Innovation Update for July.
Generative Search or AI Search is shifting the SEO game from getting from a list of results to a single answer to a question.
Steve Buors, CEO and co-founder of ReShift Media is here to answer franchisors’ questions like:
Is your website traffic declining already due to AI?
How strong is your brand’s authority?
How will all of this change your content marketing strategy?
Listen now on Spotify, Apple, Amazon, and more.
Thanks to Citrin Cooperman, Franzy, Hughes, and Thunderly ⚡
Special Guest: Steve Buors.
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